How to give business leaders new decision-making firepower and drive superior growth
Reaching out and engaging with customers is ordinarily an immense challenge for many businesses. This challenge is made more difficult by the current pandemic, particularly when it comes to demonstrating measurable value to each customer. Unaddressed, this may lead to customer disenchantment and result in the loss of existing and normally loyal customers, adversely impacting the business and its ability to survive and prosper.
Businesses can limit the effect of the current climate by looking internally to ensure that their resources are being deployed efficiently and that their processes are optimised to deliver a seamless journey and a pleasant experience for the customer. There are many factors that come into play here, requiring careful planning and execution, just like an orchestra. They involve people, technology and business processes and require a clear understanding of the customer needs and wishes in relation to the business products and services.
Shifting from yearly forecasts to rolling forecasts
By continuously forecasting, businesses can avoid “fiscal year cliffs” and gain a head start when making commercial business decisions on evolving, developing, or completely revamping their service offering.
Switching to more frequent forecasting schedules requires appropriate technology, better data, and improved practices. Conduit can provide a realistic assessment of feasibility to determine if the shift is a viable option for your business and help leaders come up with the right approach or technical solution.
Evolving customer engagement
For businesses to remain one step ahead of the competition, they need to be constantly searching for new ways of delighting their customers.
This is not limited to creating new products or services, improved offers and bundles, but also by better understanding the customers needs and pain points and by offering more personalised engagement and improved customer experience.
At Conduit we help organisation of all sizes analyse customers journeys, persona and segments to effectively plan and deploy successful sales and marketing strategies.
From monthly reporting, to agile decision-making
Today, organisations are becoming increasingly interested in strategically leveraging data assets to measure future investments, forecast resources, predict utilisation of services and facilities, and continuously improve the customer experience.
Monthly reports and quarterly reviews are too slow!
Decisions need to be made at all times, requiring real-time data. Accuracy, speed and presentation are paramount when it comes to making sure that a business is taking steps based on informed decisions.
Conduit can help you understand and develop BI solutions that create successful, information-driven cultures, bringing the information that really matters closer to its end-users
Conduit can help you identify and piece together key technologies and processes that build a clearer picture of your customer journey, from acquisition to long term loyalty.
We help you eliminate inefficiencies and align what you do behind the scenes with what is visible to your customers, ultimately reducing cost and improving performance and productivity. Get in touch! We’d love to help