Because of the ever growing desire to increase sales through better customer relationships and data-driven insights, we are often asked by clients and prospects, what are the best CRM systems currently available on the market? And although we can provide a long list of excellent CRM tools, backed by evidence and first-hand experience, we often …
Designed to keep you selling We are pleased to announce that we have recently become a Premier Solution provider of Pipedrive; a leading cloud-based CRM solution for sales and marketing teams. Pipedrive is best known for its easy-to-use, feature-rich user experience that helps teams to manage leads and deals, track performance, and predict revenues. During the COVID-19 pandemic we wanted to be able to support our clients with a business solution that they could quickly adopt and start benefitting from immediately. Pipedrive is just that; it takes only a few …
Unfortunately there is a lot of poor CRM management practices and many stem from basic mistakes being made in the planning and execution of contact strategies, data management and marketing automation. In this post we review the five most common mistakes you can avoid in any data-driven marketing plus we share our best practices so …
Data driven marketing: 5 common CRM management mistakes Read More »
A contact strategy is an integral part of all customer marketing as it defines and controls how you communicate with your customers as well as allowing you to continually optimise and tune. Unfortunately there aren’t really any shortcuts and 10 facets are needed to build an effective strategy. Trying to shortcut your approach is likely to disappoint your …
10 Steps for building a brilliant contact strategy Read More »
All marketers want to maximise customer loyalty. But how do you know if you have loyal customers and what you should be seeking to improve? There are 10 effective measures of customer loyalty that will be relevant to all businesses and which should be carefully monitored to set your loyalty strategy, measure your success in delivering …
Who should you target with your marketing? It’s a pretty fundamental question and one that will directly affect the ROI you deliver and the success of your marketing objectives. There are many ways that you can answer this question but many will be highly tactical and ensure that your marketing activities operate in splendid isolation. Instead consider the 4 …
Build an effective customer profile with the 4 pillars of segmentation Read More »
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Your privacy is important to us. We will not share any of your information with anyone ever. No way, no how.
Your privacy is important to us. We will not share any of your information with anyone ever. No way, no how.
Your privacy is important to us. We will not share any of your information with anyone ever. No way, no how.
Your privacy is important to us. We will not share any of your information with anyone ever. No way, no how.
