CRM

Data driven marketing: 5 common CRM management mistakes

Unfortunately there is a lot of poor CRM management practices and many stem from basic mistakes being made in the planning and execution of contact strategies, data management and marketing automation. In this post we review the five most common mistakes you can avoid in any data-driven marketing plus we share our best practices so …

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10 Steps for building a brilliant contact strategy

A contact strategy is an integral part of all customer marketing as it defines and controls how you communicate with your customers as well as allowing you to continually optimise and tune. Unfortunately there aren’t really any shortcuts and 10 facets are needed to build an effective strategy. Trying to shortcut your approach is likely to disappoint your …

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10 Effective ways to measure customer loyalty

All marketers want to maximise customer loyalty. But how do you know if you have loyal customers and what you should be seeking to improve? There are 10 effective measures of customer loyalty that will be relevant to all businesses and which should be carefully monitored to set your loyalty strategy, measure your success in delivering …

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Build an effective customer profile with the 4 pillars of segmentation

Who should you target with your marketing? It’s a pretty fundamental question and one that will directly affect the ROI you deliver and the success of your marketing objectives. There are many ways that you can answer this question but many will be highly tactical and ensure that your marketing activities operate in splendid isolation. Instead consider the 4 …

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Persona template

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