Performance Management

Marketing metrics jargon buster

Jargon buster and the complete guide to 14 marketing metrics Data-driven marketing is awash with jargon – acronyms and terms are banded about without a common understanding of exactly how they were calculated and what they really mean. The danger is that, while the intent of the metric is understood, the specifics aren’t and this can …

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SWOT analysis for performance measurement initiatives

Today we look at the first step in our Performance Measurement Toolkit, a framework created by the team at Conduit to help clients successfully bridge the communication gap between marketers and IT teams when developing strategic Information Systems and Business Intelligence (BI) solutions. Performance Measurement Toolkit The SWOT Analysis Each and every CRM project starts by establishing a scope …

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Performance Measurement Toolkit​

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Persona template