Performance Management

How to drive superior growth

How to give business leaders new decision-making firepower and drive superior growth Reaching out and engaging with customers is ordinarily an immense challenge for many businesses. This challenge is made more difficult by the current pandemic, particularly when it comes to demonstrating measurable value to each customer. Unaddressed, this may lead to customer disenchantment and …

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10 Effective ways to measure customer loyalty

All marketers want to maximise customer loyalty. But how do you know if you have loyal customers and what you should be seeking to improve? There are 10 effective measures of customer loyalty that will be relevant to all businesses and which should be carefully monitored to set your loyalty strategy, measure your success in delivering …

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Marketing metrics jargon buster

Jargon buster and the complete guide to 14 marketing metrics Data-driven marketing is awash with jargon – acronyms and terms are banded about without a common understanding of exactly how they were calculated and what they really mean. The danger is that, while the intent of the metric is understood, the specifics aren’t and this can …

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SWOT analysis for performance measurement initiatives

Today we look at the first step in our Performance Measurement Toolkit, a framework created by the team at Conduit to help clients successfully bridge the communication gap between marketers and IT teams when developing strategic Information Systems and Business Intelligence (BI) solutions. Performance Measurement Toolkit The SWOT Analysis Each and every CRM project starts by establishing a scope …

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Loyalty key principles guide​

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Data Zen White Paper

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Performance Measurement Toolkit​

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Customer Acquisition Cheatsheet

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Persona template

Persona template

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