Business Growth

5 Steps to choose the right CRM solutions

Marketing and CRM technology has boomed in recent years. As Scott Brinker’s supergraphic illustrates, in 2017 alone there were 131 separate CRM solutions available to marketers.  And it’s going to continue to grow with advances in platforms, chatbots and AI amongst others. You can’t afford to ignore the opportunities and threats that technology brings to your business but it can …

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SWOT analysis for performance measurement initiatives

Today we look at the first step in our Performance Measurement Toolkit, a framework created by the team at Conduit to help clients successfully bridge the communication gap between marketers and IT teams when developing strategic Information Systems and Business Intelligence (BI) solutions. Performance Measurement Toolkit The SWOT Analysis Each and every CRM project starts by establishing a scope …

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How much do CRM solutions really cost?

As with martech generally, software-as-a-service has become the de facto business model for most CRM vendors. Yet despite seemingly clear pricing the true costs of your future investment can remain very opaque.     It is imperative for sales and marketing teams to consider the total cost of ownership of a CRM solution so in …

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