Business Growth

How to drive superior growth

How to give business leaders new decision-making firepower and drive superior growth Reaching out and engaging with customers is ordinarily an immense challenge for many businesses. This challenge is made more difficult by the current pandemic, particularly when it comes to demonstrating measurable value to each customer. Unaddressed, this may lead to customer disenchantment and …

How to drive superior growth Read More »

15 Customer loyalty programme KPIs

Loyalty programmes and membership schemes are often beset with vanity metrics which struggle to quantify the programme’s success and how performance can be improved. Fortunately, there are 15 core KPIs that all loyalty programmes should be evaluated on. We have split these KPIs into three categories: The volume of members or customers in specific ‘buckets’ The behaviours of those customers …

15 Customer loyalty programme KPIs Read More »

Our TOP 5 favourite tools for Customer Journey Mapping

At some point in your customer journey mapping project you will need to visualise and document what you have captured – for both your current and desired customer journeys. This can be a laborious task, particularly if you have built multiple journeys for different customer personas. In this post we want to highlight some of the tools we …

Our TOP 5 favourite tools for Customer Journey Mapping Read More »

Customer Journey Mapping : 5 Steps to success

Customer journey mapping has become an essential exercise for organisation to undertake, with many creating Voice of the Customer (VoC) roles within the business or marketing department. The Voice of customer encompasses the process of listening to your customers, gathering and understanding customer feedback, and improve the product and customer experience.  Customer journey mapping can …

Customer Journey Mapping : 5 Steps to success Read More »

Business Case Development: 8 pitfalls to avoid

Business cases are an integral part of getting a sales & marketing programme signed-off (or any large project for that matter). Particularly now that we are in the middle of a pandemic and economic recession, with budgets culled and an ever greater expectation that all business investments must be accountable and return a profit. Here we …

Business Case Development: 8 pitfalls to avoid Read More »

Just do it: turn marketing objectives into business results like Nike

NIKE is a brand that we have admired for some time: a business engineered around consumers that leverages rather than resists change to deliver remarkable customer experiences. NIKE has a stated goal that its marketing will deliver incremental sales of $10 billion in the period 2014-2017. Definitely a substantial marketing objective and one that we …

Just do it: turn marketing objectives into business results like Nike Read More »

Data driven marketing: 5 common CRM management mistakes

Unfortunately there is a lot of poor CRM management practices and many stem from basic mistakes being made in the planning and execution of contact strategies, data management and marketing automation. In this post we review the five most common mistakes you can avoid in any data-driven marketing plus we share our best practices so …

Data driven marketing: 5 common CRM management mistakes Read More »

10 Steps for building a brilliant contact strategy

A contact strategy is an integral part of all customer marketing as it defines and controls how you communicate with your customers as well as allowing you to continually optimise and tune. Unfortunately there aren’t really any shortcuts and 10 facets are needed to build an effective strategy. Trying to shortcut your approach is likely to disappoint your …

10 Steps for building a brilliant contact strategy Read More »

10 Effective ways to measure customer loyalty

All marketers want to maximise customer loyalty. But how do you know if you have loyal customers and what you should be seeking to improve? There are 10 effective measures of customer loyalty that will be relevant to all businesses and which should be carefully monitored to set your loyalty strategy, measure your success in delivering …

10 Effective ways to measure customer loyalty Read More »

This website uses cookies to ensure you get the best experience on our website.

Download our free

Loyalty key principles guide​

Your privacy is important to us. We will not share any of your information with anyone ever. No way, no how.

Download our free

Data Zen White Paper

Your privacy is important to us. We will not share any of your information with anyone ever. No way, no how.

Download our free

Performance Measurement Toolkit​

Your privacy is important to us. We will not share any of your information with anyone ever. No way, no how.

Download our free

Customer Acquisition Cheatsheet

Your privacy is important to us. We will not share any of your information with anyone ever. No way, no how.

Download our free

Persona template

Persona template

Your privacy is important to us. We will not share any of your information with anyone ever. No way, no how.