Business Growth

CRM tool bake-off or a recipe for success?

Because of the ever growing desire to increase  sales through better customer relationships and data-driven insights, we are often asked by clients and prospects, what are the best CRM systems currently available on the market?  And although we can provide a long list of excellent CRM tools, backed by evidence and first-hand experience, we often …

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Conduit becomes a Pipedrive certified partner

Designed to keep you selling We are pleased to announce that we have recently become a Premier Solution provider of Pipedrive; a leading cloud-based CRM solution for sales and marketing teams. Pipedrive is best known for its easy-to-use, feature-rich user experience that helps teams to manage leads and deals, track performance, and predict revenues.  During the COVID-19 pandemic we wanted to be able to support our clients with a business solution that they could quickly adopt and start benefitting from immediately. Pipedrive is just that; it takes only a few …

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How to drive superior growth

How to give business leaders new decision-making firepower and drive superior growth Reaching out and engaging with customers is ordinarily an immense challenge for many businesses. This challenge is made more difficult by the current pandemic, particularly when it comes to demonstrating measurable value to each customer. Unaddressed, this may lead to customer disenchantment and …

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15 Customer loyalty programme KPIs

Loyalty programmes and membership schemes are often beset with vanity metrics which struggle to quantify the programme’s success and how performance can be improved. Fortunately, there are 15 core KPIs that all loyalty programmes should be evaluated on. We have split these KPIs into three categories: The volume of members or customers in specific ‘buckets’ The behaviours of those customers …

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Our TOP 5 favourite tools for Customer Journey Mapping

At some point in your customer journey mapping project you will need to visualise and document what you have captured – for both your current and desired customer journeys. This can be a laborious task, particularly if you have built multiple journeys for different customer personas. In this post we want to highlight some of the tools we …

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Customer Journey Mapping : 5 Steps to success

Customer journey mapping has become an essential exercise for organisation to undertake, with many creating Voice of the Customer (VoC) roles within the business or marketing department. The Voice of customer encompasses the process of listening to your customers, gathering and understanding customer feedback, and improve the product and customer experience.  Customer journey mapping can …

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Business Case Development: 8 pitfalls to avoid

Business cases are an integral part of getting a sales & marketing programme signed-off (or any large project for that matter). Particularly now that we are in the middle of a pandemic and economic recession, with budgets culled and an ever greater expectation that all business investments must be accountable and return a profit. Here we …

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Just do it: turn marketing objectives into business results like Nike

NIKE is a brand that we have admired for some time: a business engineered around consumers that leverages rather than resists change to deliver remarkable customer experiences. NIKE has a stated goal that its marketing will deliver incremental sales of $10 billion in the period 2014-2017. Definitely a substantial marketing objective and one that we …

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Data driven marketing: 5 common CRM management mistakes

Unfortunately there is a lot of poor CRM management practices and many stem from basic mistakes being made in the planning and execution of contact strategies, data management and marketing automation. In this post we review the five most common mistakes you can avoid in any data-driven marketing plus we share our best practices so …

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