Customer segments and buyer personas are established techniques for customer marketing. But it’s not always clear which you should be using and when.
Who should you target with your marketing? It’s a pretty fundamental question and one that will directly affect the ROI you deliver and the success of your marketing
A contact strategy is a core component of any customer marketing programme – it’s where you design, build and govern how you will deliver personally relevant communications to your customers
A contact strategy should be a core part of your business growth strategy and marketing process – it’s where you build and specify your plan