Personas are a tool for building customer-centric services and products. They play a pivotal role in customer journey mapping and the development of customer-centric data strategies. However, there
Customer journey mapping should be the backbone of your CRM process but for many marketers it can feel a bit nebulous and it’s difficult to know where
NIKE is a brand that we have admired for some time: a business engineered around consumers that leverages rather than resists change to deliver remarkable
Unfortunately there is a lot of poor CRM management practices and many stem from basic mistakes being made in the planning and execution of contact
A contact strategy is an integral part of all customer marketing as it defines and controls how you communicate with your customers as well as allowing you
All marketers want to maximise customer loyalty. But how do you know if you have loyal customers and what you should be seeking to improve? There
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Your privacy is important to us. We will not share any of your information with anyone ever. No way, no how.
Your privacy is important to us. We will not share any of your information with anyone ever. No way, no how.
Your privacy is important to us. We will not share any of your information with anyone ever. No way, no how.
Your privacy is important to us. We will not share any of your information with anyone ever. No way, no how.
