Customer journey mapping has become an essential exercise for organisation to undertake, with many creating Voice of the Customer (VoC) roles within the business or
Business cases are an integral part of getting a sales & marketing programme signed-off (or any large project for that matter). Particularly now that we
Personas are a tool for building customer-centric services and products. They play a pivotal role in customer journey mapping and the development of customer-centric data strategies. However, there
NIKE is a brand that we have admired for some time: a business engineered around consumers that leverages rather than resists change to deliver remarkable