A contact strategy should be a core part of your marketing planning process – it’s where you build and specify your plan for delivering personally relevant communications
Jargon buster and the complete guide to 14 marketing metrics Data-driven marketing is awash with jargon – acronyms and terms are banded about without a
Customer segments and buyer personas are established techniques for customer marketing. But it’s not always clear which you should be using and when.
Who should you target with your marketing? It’s a pretty fundamental question and one that will directly affect the ROI you deliver and the success of your marketing
A contact strategy is a core component of any customer marketing programme – it’s where you design, build and govern how you will deliver personally relevant communications to your customers
A contact strategy should be a core part of your marketing planning process – it’s where you build and specify your plan for delivering personally relevant communications
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