How to give business leaders new decision-making firepower and drive superior growth Reaching out and engaging with customers is ordinarily an immense challenge for many
Loyalty programmes and membership schemes are often beset with vanity metrics which struggle to quantify the programme’s success and how performance can be improved. Fortunately, there are 15 core
Customer journey mapping has become an essential exercise for organisation to undertake, with many creating Voice of the Customer (VoC) roles within the business or
Business cases are an integral part of getting a sales & marketing programme signed-off (or any large project for that matter). Particularly now that we