Marketing metrics jargon buster
Jargon buster and the complete guide to 14 marketing metrics Data-driven marketing is awash with jargon – acronyms and terms are banded about without a
November 16, 2020
Meet our partners
Louise Veryard
UX Partner
Louise is a Customer Experience and Service Design specialist with over 20 years’ experience helping the likes of Barclays, IKEA, Vodafone, Virgin Atlantic, Financial Times, Sky.
Louise cut her teeth as an interactive designer in an award-winning digital agency when Netscape 2.0 was the bomb. She worked her way to up to lead the design team before moving to a large consultancy.
Now at Conduit she employs customer research techniques, journey mapping, blueprinting and prototyping to help clients shape new customer propositions and orchestrate seamless, frictionless, end-to-end experiences.
Luca Colombi
strategy partner
Luca is an expert business consultant with a passion for delivering technical solutions that transform customer experience.
He is a specialist in CRM management and marketing automation technologies as well as having extensive experience in data warehousing and data quality programmes.
IKEA, Vodafone, Arsenal FC, Warner Bros and Mercedes are just some of the brands that Luca has helped to design and deliver practical technology solutions.
