Month: February 2021

How to drive superior growth

How to give business leaders new decision-making firepower and drive superior growth Reaching out and engaging with customers is ordinarily an immense challenge for many businesses. This challenge is made more difficult by the current pandemic, particularly when it comes to demonstrating measurable value to each customer. Unaddressed, this may lead to customer disenchantment and …

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15 Customer loyalty programme KPIs

Loyalty programmes and membership schemes are often beset with vanity metrics which struggle to quantify the programme’s success and how performance can be improved. Fortunately, there are 15 core KPIs that all loyalty programmes should be evaluated on. We have split these KPIs into three categories: The volume of members or customers in specific ‘buckets’ The behaviours of those customers …

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Data Zen White Paper

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Performance Measurement Toolkit​

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Customer Acquisition Cheatsheet

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Persona template

Persona template

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