Month: January 2021

Our TOP 5 favourite tools for Customer Journey Mapping

At some point in your customer journey mapping project you will need to visualise and document what you have captured – for both your current and desired customer journeys. This can be a laborious task, particularly if you have built multiple journeys for different customer personas. In this post we want to highlight some of the tools we …

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Customer Journey Mapping : 5 Steps to success

Customer journey mapping has become an essential exercise for organisation to undertake, with many creating Voice of the Customer (VoC) roles within the business or marketing department. The Voice of customer encompasses the process of listening to your customers, gathering and understanding customer feedback, and improve the product and customer experience.  Customer journey mapping can …

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