Month: November 2020

Connect Your Data & Marketing Objectives To Deliver Great Customer Experience

A contact strategy should be a core part of your business growth strategy and marketing process – it’s where you build and specify your plan for delivering personally relevant communications to your customers, set the measures of success and harness your data and resources to make it a reality. It’s critical to get right but …

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5 Steps to choose the right CRM solutions

Marketing and CRM technology has boomed in recent years. As Scott Brinker’s supergraphic illustrates, in 2017 alone there were 131 separate CRM solutions available to marketers.  And it’s going to continue to grow with advances in platforms, chatbots and AI amongst others. You can’t afford to ignore the opportunities and threats that technology brings to your business but it can …

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